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Increased Online Customer Retention
Posted on Wednesday, December 14 @ 11:49:47 MSK
Topic: Online MLM | A business needs to find new customers all the time. But if you are losing customers as quickly as you're finding new ones, aren't you just spinning your wheels? Growing your existing core of customers is less expensive and more effective - after all, they are much more likely to respond since they already have a relationship with you. Increased online customer retention has business leaders attention and leaving most wondering how other businesses are approaching this seemingly complex business function.
The reality is a small business, whether retail or service, can have the advantage over big business, if they can understand one logical concept: small businesses have the upper hand in capturing their market share through true customer retention and positive customer experience initiatives.
How can a business ensure a positive customer experience? Follow this 7-step personal touch process:
Offer only proven & quality services and/or products Demonstrate customer appreciation Provide responsive and pro-active customer service Give instruction on how to get the most use from products and/or service Share testimonials from customers with other customers and potential customers Educate the customer about the industry or market and about the value of the business Invite customers opinion and feedback on products and/or services
Experts have already proven, over and over, retaining more customers can result in significantly higher profits. They also have proven it indeed costs much less to retain customers than acquire them. All one needs to do is act on this information. If done sincerely and genuinely, its money in your pocket!
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