Selecting a Quality Domain Name

When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration.

Select a Domain Name that Reflects Your Web Site

Above all else, your domain name should reflect what your web site is all about. For example, if your web site is about grooming a cat, you certainly wouldn't want to select a domain name like 'mybusinessname.com,' as this would have nothing to do with your web site's focus. You would want to select a domain name that tells the world what your web site is all about -- something like 'catgrooming.com.'

Select a Domain Name that Contains Your Web Site's Keywords

Another consideration of great importance are your keywords. Try to select a domain name that contains your most relevant keyword phrase, as some Search Engines place relevancy on them. A keyword phrase is two or more words that best describe your web page. If your web page is focusing on grooming a dog, your best keyword phrase will be "dog grooming."

Select a Domain Name that will be Easily Remembered

With millions of web sites accessible on the Internet, it is also very important to select a domain name that will be easily remembered. 

Avoid Using Numbers in Your Domain Name

Although you may be tempted to do so, avoid using numbers within your domain name. Including a number within your domain name can cause problems, as when you tell someone your web address, you will continually have to tell them it's a number and not the word. 

Avoid using Dashes and Underscores in Your Domain Name

Although many people do it, don't make the same mistake I made when I first started out. Avoid using dashes, underscores or any other characters within your domain name that may cause confusion.