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| Old Articles | | Thursday, December 07 | | · | Auto Insurance - Cut Costs, Not Cover! |
| Friday, November 10 | | · | Novel Ideas for Decorating With Wall Clocks |
| Wednesday, November 08 | | · | The Child Playhouse: A Door To A Wonderful World |
| Tuesday, November 07 | | · | What is Wiki and how does it work? |
| Wednesday, August 23 | | · | What to look for when selecting an MLM Opportunity to save time, money and frust |
| Tuesday, August 22 | | · | Tips for Effective Presentations |
| Monday, August 21 | | · | Your Past, Your Present or Your Future |
| Saturday, August 19 | | · | Youll See ItWhen You Believe It! |
| Thursday, August 17 | | · | The Truth About Believing |
| · | The Truth About Believing |
| Tuesday, August 15 | | · | The Gift of Listening |
| Sunday, August 13 | | · | The Elements of Greatness |
| Friday, August 11 | | · | The Art of Leapfrogging: The foolproof way to enroll any new distributor |
| · | How To Select A Multi Level Marketing Company |
| · | If It Quacks Like An Enron |
| · | Leadership The Next Great Profession |
| Friday, July 28 | | · | MLM and Blogging |
| Wednesday, July 12 | | · | Pay-per-Click (PPC) Bid Budget Management |
| · | PPC Management Starts with A Great Keyword List |
| · | Write Persuasive Copywriting Without the Word "Please" |
| · | 10 Tips for Raising Your Search Engine Rankings |
| Thursday, April 20 | | · | Vision and Goals: What to Believe? |
| · | Think bigger and act bigger: What Happens When You Think and Act Big |
| · | Life Planning: A Lesson In Proactive Life Planning |
| · | Utah Women Run Businesses From Home |
| · | Overwhelmed: Ways to Deal with Overwhelm |
| · | Today Is Yesterday's Tomorrow |
| · | Successful People |
| · | Successful business: Think & Be Successful |
| · | Work smarter not harder: The "YOU" Factor |
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Build a Business Web Site: Why Do You Want a Home Page?
Posted on Wednesday, November 02 @ 12:14:37 MSK
Topic: Home Page | You’ve decided that you need a Web site and you’re ready to move ahead and have it built. Whoa! Before you take that next step, take time to determine what you want your Web site to accomplish.
Your answer will:
- help determine the functionality and content needed on the site
- help you communicate with (and put limits on) your Web developers
- allow you to measure your results.
For example, you may decide that the primary purpose of your site is to drive customers to your storefront. You can accomplish this with a simple one-page site and smart use of online newsletters, coupons, and promotions.
If you are trying to build brand awareness, though, your site might need a much more substantial design, deeper content, and a well developed online advertising plan.
For a company that intends to make its living from online sales, then the usability of your Web catalog and shopping cart are vital.
You will want to spend more time and money choosing the right platform and software and developing the user interface.
Although a good Web consultant can help you determine your requirements, it’s a good idea to think them through before your first meeting. It’s hard for a developer to resist suggesting that you use the latest software package or high-tech gizmo on your site. Keeping your goals in mind during the development process will help you and your Web company focus on the most important elements of the site and spend less time and money on elements that won’t add substantially to the bottom line.
Remember that a Web site is a business tool, and like other business initiatives, it should be subject to measurement and analysis. Did it accomplish your intended purpose? Was it cost effective? What was your return on investment? Unless you are clear on your objectives from the start, it will be hard to determine the success of your site. |
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