Technology is rapidly changing the world today and most of us involved In Multi-Level Marketing MLM don't seem to be able to keep up. But many progressive MLM companies are embracing these technologies to directly enhance and accelerate, the growth potential of their distributors.
 
In the past, the product and /or the compensation plan was the key to corporate and distributor success stories. Today the design of the company's marketing and support systems (such as the critical software for MLM) combining new technologies to enhance the duplication efforts of the independent distributor is providing an opportunity to build distributor organizations on a national or even worldwide scale right from their own home office.

How It Works. First, the company develops a corporate Web site that contains the company story, product information, compensation plan strategy, and enrollment forms. An Internet opportunity surfer can make a decision to purchase a product or join the company while online, and complete the entire transaction without ever talking to a live person. However, MLM companies understand that allowing new recruits to come directly to the company while bypassing the distributor would violate basic MLM philosophy of not competing with their own members.

Second, each distributor is offered his or her own personal Web site address linked directly to the company's more robust Web site. This is just like passing out a brochure with his or her name and phone number attached.

By directing prospects to the distributor's personal Web site, prospects may link to the company site. This creates a technological relationship that can be recognized by the company for its distributor's benefit should the prospect decide to buy product or join the company. The distributor is then notified of an inquiry or an actual transaction so he or she can make contact for further support. A growing number of companies have now created e-commerce malls where many products are available. If the distributor can entice someone to visit his or her personal Web site, that prospect might just shop online with the company, earning the distributor and the company a commission.