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These
lessons will help you create more leads, create better responses, and become a better
sponsor over the Internet.
This will give you time to digest each lesson and to put some of the techniques into practice. You will especially
enjoy the lessons on creating new prospects at no cost or at
a very low cost.
So, let's get started with lesson #1.
Imagine that you are a prospect. One day you open your e-mail,
and there is a message prospecting you to become a distributor.
The e-mail message is neat, makes a good offer, and you decide
to join the new home based business opportunity.
After joining the new opportunity, you receive a brand-new e-mail message in your mailbox. This message is even better than
the previous message. This e-mail message makes a great offer
and you decide to join the new opportunity.
Two weeks later you get another e-mail message in your mailbox.
Not only does it make a great offer, but it has a color picture
attached that gets you excited. You decide to join this new opportunity.
Later, a brilliantly written e-mail message comes to your mailbox. Not only does it have a great offer and a great color
picture attached, but the message also sends you to a beautifully-designed web site. You decide to join this
opportunity because it looks so much better than anything else
you've seen.
Do we see a trend?
No matter how good our e-mail campaign, there will always be
another message that is even better. The first secret of sponsoring over the Internet is this:
'It doesn't matter how you make the initial contact. What
matters is what you do with the prospect or distributor AFTER
you make the initial contact.'
Some experts say that the first thing you should do with Internet prospects is to get them OFF the Internet. This means
to visit with them over the telephone, meet them in person, or
possibly send them written material.
You want to make a connection or a bond with your new prospects. You want to quickly separate yourself from the
competition by creating a special personal relationship with
your prospect. You want your relationship to be so strong that your new distributors will not be affected by the constant
stream of new e-mail offers coming to their mailboxes.
You see, it doesn't matter how many distributors you sponsor. It
is how many distributors you KEEP that makes a difference.
We will not spend much time in this e-course discussing the bonding techniques you'll use. You can learn about those
techniques from other audio cassette tape trainings. However,
this very important lesson about bonding with your new distributors OFF the Internet can't be overlooked.
You don't want to be one of those leaders who builds a big organization, only to see the organization dissipate and leave
for other programs. We want a permanent downline and a permanent
residual income.
Now that we understand that we want to bond with and keep our
new distributors, you want to know how to INITIALLY sponsor new
distributors over the Internet, right?
So, beginning with lesson #2, we will begin putting together a
rejection-proof system for sponsoring new distributors.
For now, I would like you to consider this:
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What are you willing to do to bond and create a relationship
with your new Internet-sponsored distributors?
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Will you send them a personal e-mail welcome message?
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Will you give them a call over the telephone?
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Will you send them a postcard or a letter?
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Will you send them a regular newsletter or update?
Why not spend the next day or two considering how you are going
to bond and build a relationship with your new distributors?
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