Network Marketing Mail Leads: How To Get Swamped With Prospects Begging To Join Your Network Marketing Business. Autoresponders.

The #1 goal in our prospecting efforts is to COLLECT the prospects' e-mail addresses.

If we only send our prospects to our web page where they can read our selling copy - and if they don't join on their FIRST visit, they will never return. And worst of all, we have no way to re-contact them.

Very few prospects join on their first exposure to our business.

So we want to create a way of capturing the prospects' e-mail addresses - so we can continue to follow up with our prospects and build a relationship with them.

* The initial goal of our web page is not to sell the prospects, but to collect the prospects' e-mail addresses.

* The initial goal of our e-mail messages is not to sell the prospects, but to collect the prospects' e-mail addresses.

We want prospects to opt-in to our mailing list.

We want them to give us permission to continue contacting them about our business opportunity. We want to create a mailing list of hot, qualified, 'volunteer' prospects.

Another way of saying this is:

'Our initial goal is not to sell a stranger, but to create a prospect.'

All of our initial marketing efforts will be directed towards collecting our prospects' e-mail addresses.

This means that your web page will have a form to collect your prospects' e-mail addresses. On your web page you may use:

• a reward

• a free giveaway

• an offer for more information

• or some other inducement for the prospects to leave their e-mail addresses.

On all of your e-mail messages, you'll want to direct your prospects to subscribe to your mailing list, or to go to a web page that contains a subscription form.


>> So how you collect or keep track of all these addresses?

It is easy. You'll use a tool called an 'autoresponder.'

Autoresponders are inexpensive mailing list managers that collect your prospects' e-mail addresses and automatically sends your messages to your prospects.

You can create a series of messages or letters in your autoresponder. For example, let's say that I am a prospect, and I requested to be on your mailing list.

Your autoresponder could automatically send me:

1. A welcome letter immediately.

2. A letter about one of your products two days later.

3. An announcement about an upcoming incentive at your company three days later.

4. A testimonial from one of your excited distributors four days later.

5. A message to call you to discuss your opportunity five days later.

6. Etc.

You create the messages you want your autoresponder to send. You also control when those messages are sent.


Homework:

To learn more about autoresponders, check out some of the autoresponder services on the Internet.

You don't have to sign up for a service right now, but read how autoresponders work by visiting autoresponders sites.